Who hasn’t looked at drool worth food photography on social media? With over 60 million photos uploaded a day, we all have. Did you know there are over 3.5 billion searches daily online? These searches include over 60% of consumers who will search online first before making a purchase, or visiting a restaurant.
Over the years, food photography has evolved. The art of food photography has expanded due to the rise of social media, as well as the requests for a food photographer.
There are over 10 million views monthly on one food platform on Pinterest alone. There are now foodie feeds, food photography boot camps and conferences too. If you want people to drool over your food, or run to your restaurant, you want a food photographer.
There is extensive value in food photography. You want your food to stand out. A great food photographer will have experience in food styling and food photos that you may not have thought of.
If you want to know the top benefits of hiring a professional food photographer, you want to stick around. Why should your business hire a professional food photographer? Check out this guide to find out.
A Picture is Worth a Thousand Bites: The Top Benefits of Hiring a Professional Food Photographer
We’re sharing insights on the top benefits of hiring a professional food photographer. First, we are giving you the inspiration to get you started. Do you know what the Top 50 best restaurants in the world have in common (besides yummy food)?
They all showcase delicious food photography in every way. A picture is worth a thousand bites. You don’t want people to miss out on your amazing recipes, meal prep, or restaurant because your food photography is below par.
You want to hire a professional food photographer to grab peoples attention and appetites right away. You want your photos to connect to the art and science of your recipes. You want to connect with people’s emotions.
So, why don’t more people hire a professional food photographer? They may not think it is a big deal, or they may think it will be expensive without even asking.
To see how a picture is worth a thousand bites, explore online for a food photographer. You want to be clear on how you want to present your food, as well as be open to ideas in food styling and food photography.
You put your heart and soul into your recipes, meal prep, and your menu. The worst thing you could do is not show off your food at its best. Your presentation of your food matters. Likely, a future client will first see a picture of your food online before they ever step into your restaurant.
You will want to think about what colours you are creating in your food or menu. Is there a contrast in colours? is there a theme? Is the presentation flawless?
You want to think about where you want to shoot food photography. You may want to shoot it outdoors on the patio of your restaurant with more colours? Your food photographer may help give you tips too.
Whether you are a food blogger or a restaurant owner, your image is tied to your food photography. You want to include visuals to invite people to your blog or to your restaurant. What does your image say about you?
Is it aligned across your social media, your website, and your menu? The more you think about this upfront, the better your outcome with food photography will be. Think about what brand image you want to present. Think about multiple ways to use your food photography,
You may want to expand from your blog or restaurant, and produce a scrumptious e-book to provide more value for your clients. This could be an extension of your blog or your restaurant to engage people anywhere in the world.
This is something that will show that you are serious about your brand and image. It’s about much more than simply food photography.
Think of the bigger (or yummier) picture.
When you consistently show quality in what you do, people increase their trust in you. Think about it. If you show food photography that doesn’t look so yummy, the subconscious thought of many people will be the food isn’t so great.
It isn’t even something that is often spoken out loud. However, we form snap judgments on quality all the time. Why would food photography and quality be any different?
Quality increases our confidence. This increases the value of your brand as well. It shows you care about demonstrating excellence in everything you do. This translates to great food photography that equals great food.
The not so subtle underlying power of quality in your food photography proves this.
You want to create a photoshoot outline. This will help you save time and money when you work with a food photographer. Do you have food themes set up? Do you want to show breakfast, lunch or dinner? Or all three for your blog or menu?
Do you want to show appetizers, a main course or desserts? Or do you want to show 1-2 examples of each one? What kind of styles do you want your food photography to be? Do you want simple, modern or a lot of colours?
When we simplify, it saves us time. This will allow your food photographer to over-deliver what you want.
Who doesn’t want that?
You may think about repurposing food photography for social media and e-books. This will help you increase your return on investment in a food photographer.
The Top Benefits of Hiring a Professional Food Photographer
You want to share your food in the best light possible. Your food photographer may help you make that happen.
You want people to be able to taste how delicious your food is by simply seeing it online. You want their eyes to connect to their taste buds. You want their taste buds to drive straight to you.
By now you see the top benefits for hiring a professional food photographer.
We hope you choose to let us shoot (and taste) your delicious recipes.