Corporate Photography: A powerful branding strategy

Corporate Photography

Corporate Photography: A powerful branding strategy

The likelihood of consumers considering or contacting a business that has an image in local search results increases by 60%. In light of this, corporate photography makes perfect sense!

Let’s explore the in-depth business benefits of corporate photography.

The advantages of establishing a visual identity for your business

Nowadays, companies are realizing how important it is to hire the best corporate photographer in Sydney to portray a specific image of their company and employees.

It is all about creating a brand in the minds and hearts of customers, by demonstrating a personal side of the company that not only connects with them but also differentiates them from its competitors.

Corporate photographers in Sydney are often hired for capturing and creating photographs for websites, brochures, and most importantly, social media.

These photographs include photos of the company’s office environment, along with on-location photos and headshots of the company’s leaders, team photos, office pictures, product and/or service images, and even corporate events or meetings that can be posted to Twitter and Facebook in real-time or used for publicity later.

If you are planning to opt for corporate photography here’s what you need to know

Tips for building your brand with corporate photography

Choose a reliable and prestigious corporate photographer in Sydney

It all starts with choosing the right resource to perform the task. Just as you take proper considerations while choosing a candidate for your company, pay equal attention to choosing the right corporate photographer.

The first and most important step is to do that!

Use only high-quality photos and allocate enough budget

As part of your brand’s visual elements, on-brand photographs are some of the first contact people have with your brand.

As part of your brand’s identity, it is important for you to create the best possible impression of your brand. For this to be possible, you must evaluate every photo you upload to your website, PDF, or social media channels.

Light, contrast, composition, authenticity, and colours of your photos should be checked, and only the strongest ones should be used. In spite of the fact that the corporate photographer you hired will check all of this for you, it is always a good idea to know a few things yourself as well.

Engage your audience with a compelling story

Tell a unique story with each photo. Make sure your images have a deeper meaning, one that captivates your audience and makes them want to connect emotionally. The effect cannot be achieved with stock photos, generic photos, or fillers.

They will actually damage your brand’s perception. So, hire the best corporate photographer in Sydney, and get some original photographs clicked.

Make a mood board that inspires you

You can get your audience in the mood to work with you by showing them what to expect from you from the beginning. You should gather photos from a variety of sources that reflect how you envision your own photography working, but choose only the ones that stand out and harmonize with the others.

Maintain consistency

The best way to build your brand is to use on-brand photography consistently across multiple channels over time. In time, your audience will be able to associate your brand with your photos without even needing to read a caption, as long as you use consistent imagery and visual elements (including photos).

Final Thoughts: Amp up Your Branding Efforts with Corporate Event Photography

Corporate event photography can be used to brand a company. The aim is to capture pictures of people taking part in corporate events, such as employees and guests. An example of such an event would be a reception, a conference, a birthday party, or even a sales event. The company’s personality and culture can be seen in action outside the office, which is beneficial to potential employees and consumers.

It provides people with the opportunity to connect personally with the brand, while the company gets the opportunity to express what the brand is all about.

Would you like to hire a professional corporate photographer in Sydney? Our professional photography services are available for businesses of all sizes. We’ve worked with businesses in various industries to bring their services to life, from professional headshots to product photography.

Contact us to know how we can help!