Event photography is a special art all its own, and it can do wonders for you when it comes to promoting your business. When you hire an event photographer, you can expect an artistic capture of your event and you will be able to use the photos for promotional purposes for years to come.
Everyone likes to see people having a good time, and through photography, you can tell a story about your staff, your business, your values and your company’s personality that simply cannot be told effectively in any other way.
A Professional Event Photographer Is Vital
Since everyone now has cameras on our phones today, it may be tempting to photograph your business’ even yourself, but this is a bad idea. No matter how skilled you are at taking photos yourself, in the end, these photos will look unprofessional and will be disappointing.
When you leave event photography to a professional, you can focus on running your event and on having a good time, all the while knowing that your photos are taken care of by someone who knows what he or she is doing.
At your event, your photographer only has one single task upon which to focus. He or she does not have to worry about mingling with guests or ensuring that everything is running smoothly. Instead, an event photographer can spend the entire event doing what he or she was hired to do and this will get results.
Furthermore, an event photographer is a professional and has a great deal of experience with his or her craft. A professional photographer has excellent equipment that far exceeds the options available on a personal digital camera or a cellular phone camera. He or she has developed a creative eye in this profession and is adept with timing and composition.
A professional photographer also knows how to work a room without being intrusive to guests.
Professional photos are not complete with the click of a shutter, either. After the event, an event photographer will also spend a great deal of time reviewing the photos and making them the best they can be. He or she likely has experience with programs like Lightroom or Photoshop and can correct things in the final copies such as reducing shadow and increasing light.
Professional Event Photography Can Help Your Business
There are so many ways that professional event photography can help your business. Initially, event photography seems important because it will allow you, your colleagues, and your customers to remember an exciting and important event. However, the uses go far beyond that; these photos can be used for a wide variety of marketing purposes that will help your business grow.
If you are using your professional event photos in advertising materials or on your website, they will be a big part of the first impression that you are presenting to the world. First impressions – personal or professional – are so important; research shows that a first impression is made and solidified in as little as seven seconds.
The image that you present to potential customers in those seven seconds can be the difference between a major account and no business at all.
Using professional photos in your marketing materials helps businesses to engage with customers. These customers may be people you have not yet met face to face and will encourage them to take the next steps towards a business relationship with your company.
Remember, the better the image, the better the reaction of the potential customer. Good professional event photos will get you more exposure and more business. An eye-catching image, when used properly, will help your customers to retain your company’s message and will inspire them to take action.
Studies show that people remember up to 65% of visual content they see after three days, whereas they only remember 10% of what they saw in text only.
Things to Consider When Hiring an Event Photographer
When you hire an event photographer to cover your event, you want to find someone who is experienced and confident for the best results. If you hire an inexperienced photographer, you might as well be photographing your event yourself.
A professional photographer will have good references and reviews and a portfolio for you to view to see samples of his or her work. By looking at a photographer’s past work, you can see if his or her photos are what you seek. Different photographers have different styles, so you may want to meet with several before making a final decision.
Newer photographers may seem promising and may do a great job, but so many things happen so quickly at events that someone less experienced could quickly become overwhelmed. You may save money by hiring someone with less experience, but remember, you often get what you pay for.
Ways to Help Your Event Photographer
When you hire an event photographer, there are many things you can do to help him or her to successfully capture your event. This person is a professional and will be prepared, but every event is different, and the photographer is perhaps a stranger to your company and may need guidance regarding subjects, flow, and event organization.
Upon arrival, it will be quite helpful if someone can show the photographer around and introduce him or her to the important people attending. Providing the event photographer with a schedule of events is essential so he or she can be ready to shoot the most important or exciting moments.
Be sure to let the photographer know what areas are open to him or her and what spaces are off limits. If you have ideas for great angles or shots, feel free to suggest them, but also remember that you hired a professional for a reason. The photographer will likely have some questions for you, so be sure to make time to answer them before the event begins.
Surely, the event photographer will want to photograph prominent guests and speakers during the events. Unique happenings such as ribbon cuttings or awards presentations are also important subjects. A good event photographer will also photograph social encounters, such as greetings and conversations, and details like food and decorations.
It’s the goal of the photographer to capture the overall feel and experience of the event and that is something that takes years of practice. Although you could take some pictures of the event independently, a professional event photographer will go above and beyond to create a visual record and memory of your event, and that is valuable beyond words.
Hire a Professional Event Photographer
Clearly, hiring a professional event photographer is a smart thing to do and will be great for your business, so don’t delay and hire one for your next business event.
If you need an experienced and professional event photographer in Sydney, please contact us at Sorted Media now; we are happy to answer any questions you may have, and we look forward to being a part of your next event.